For many women, makeup is a must-have. Not only does it let them enhance or change their appearance based on their preferences, but it also boosts their confidence and self-esteem.
However, shopping for makeup has become more challenging in recent times. With more people staying home due to health concerns, a wider range of cosmetics is now available online. But this can make it difficult to know which product to buy.
That’s why we’ve put together this Smart Shopper’s Guide to Buying Cosmetics Online. Whether you’re looking for foundation, lipstick, or something else entirely, we’ll help you find the right product for you.
1.Know your skin
You may have heard that not all cosmetic products are created equally – and this is true for a variety of reasons, one being that people have different skin types. Just because a makeup product looks good on your friend, doesn’t mean it will also look good on you – no two people have the exact-same skin tone, texture, and type.
Even if some brands tell you otherwise, there’s no single makeup product that can give the same results for everyone which is why knowing your skin type before buying any makeup product is essential.
When choosing cosmetic products, it’s important to take your skin’s undertones into account.
If you have warm undertones like gold, peach, or yellow, look for products with a peach or yellow base. If your skin has cooler undertones like blue or red, pick products with a pinkish or more neutral base.
In addition to the shade, you also need to consider how the product behaves once it’s applied to your skin. For concealer and foundation, read customer reviews to see if the product is prone to oxidation or color changes after application.
2.Learn to use the search bar
The key to online shopping success is using the right tools and knowing how to find the best makeup products for your needs.
Whether you’re browsing a multi-brand e-commerce website or one brand’s own shopping platform, you can narrow down the best options available by typing the right words in the search bar and using filters to narrow down the results.
But before you can do any of that, you need to know what you are looking for. Once you have a good idea of the kind of product you want, it becomes much easier to find it online. So take some time to think about what you need and what would work best for you before you start shopping around.
If you want to buy a foundation, you can select that category from the menu bar. Depending on the platform, you may also use filters such as texture, finish, and staying power to reduce the results to just a few options.
From there, you can compare and explore them to find a product that best meets your needs. For example, if you have dry skin, you’ll want to look for a foundation with a dewy finish. If you have oily skin, you’ll want one with a matte finish. And if you need it to last all day, you’ll want one with good staying power.
3.Read (online) labels
The labels on products offer customers a brief but important summary of what the product contains. This is key for all items, but it becomes especially significant when shopping online for items that will have direct contact with your skin.
Since you won’t be able to test out the product before making a purchase, you must be cautious about its content. Be sure to research the ingredients it contains and what effects they might have on your skin type.
For example, if you have dry skin, you must avoid products with Benzoyl peroxide. Though this ingredient is known to help with acne, it also causes extreme skin dryness.
4.Don’t skip the reviews
Reviewers provide an insight to what the product is actually like. This is another great way of making up for the fact that you can’t test products out for yourself before buying them. The reviews on the website or shopping platform that you’re using can be helpful, but you shouldn’t just rely on those. You should also explore other areas of the internet, including virtual communities like Reddit, where people who are knowledgeable about products can offer valuable insights and critiques based on the different ingredients they contain.
5.Avoid buying on impulse just because it’s marked down
When you find your favorite product on sale, it’s a great opportunity to try it out. You may already know a lot about the product, but if you’re considering a new cosmetic product because of its low price, it’s important to do your research first. In addition to reading reviews, you should also look into the ingredients and make sure it’s a good fit for your skin type.